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The Noni’s story

From the harbor to the market.

A Seaside harbor tradition, now at home in downtown Redding.

Vintage black-and-white photo of friends clowning around outside a wooden storefront
Mangia! Mangia!

“At Noni’s, we still believe in good flavors and good company… and we never turn down a shot and a slice.”

Carlo and Frances Lazzarino are the owner’s great-grandparents and the inspiration behind “Noni’s” — the Italian word for grandparents. The Lazzarinos traveled to America on a three-month long voyage by ship in 1933 and immigrated through Ellis Island in New York City with their five-year-old son Dominic.

With no money to speak of, Carlo set out working in the coal mines in Pennsylvania, where he and Frances also ran a small café. The couple saved up enough money to move to California, where they ran a small olive business, then saved up once more to move to Seaside, near Monterey — where their beloved pizzeria would eventually open.

Carlo started out selling shots of grappa — an Italian grape-based brandy — to the sailors traveling in and out of the harbor. Not long after, Frances began to make authentic Sicilian pizza to go with the grappa, exclaiming to the sailors: “Mangia! Mangia!” In Italian, this expression (pronounced “mahn-jah”) means “Eat! Eat!” — an invitation to stop and enjoy good flavors and good company.

Carlo’s Pizzeria remained open for over 30 years, and the family recipes carried down through the generations.

At Noni’s, we still believe in good flavors and good company… and we never turn down a shot and a slice.

The family tree

How we got here

  1. 1933A three-month voyage by ship. Carlo, Frances and five-year-old Dominic arrive through Ellis Island.
  2. PennsylvaniaCarlo works the coal mines; he and Frances run a small café.
  3. CaliforniaThey save up and run a small olive business.
  4. SeasideShots of grappa and Frances’s Sicilian pizza for the harbor sailors. Carlo’s Pizzeria runs for over 30 years.
  5. ReddingNoni’s Pizzeria & Slice Shop opens inside Redding Public Market — four styles, by the slice or the whole pie.

Say it right

Mangia, Mangia!

mahn-jah · “Eat! Eat!”

Today, at the market.

Four styles of pizza — New York, Grandma, Sicilian, and Detroit — by the slice or the whole pie, with the same standing invitation Carlo and Frances gave the sailors: come hungry, come with company, never turn down a shot and a slice.

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